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Marketing and lead generation for US contractors, written from live ad accounts rather than opinion. Every number on this site is one we paid for or one we can link to.
Most contractor marketing advice is written by people who have never bought a lead. These guides show the spend, the leads, the dates and the sources.
Lead generation for contractors
What a construction lead actually costs across $9,236 of our own ad spend and 144 leads, where the work really comes from, and what Angi tells its investors it is selling you.
Marketing for construction companies
Six of the companies ranking for this phrase sell construction software and one is a bank. Here is the same list of tactics with the two columns they leave off, plus why half the money in US construction belongs to buyers nobody writes for.
Construction company advertising
A click on this phrase costs $57.67 because everyone bidding on it is selling to you. What the two largest US homebuilders disclose in their SEC filings, what a click aimed at your actual buyer costs us, and what belongs in the ad.
Construction leads
Seven of the results for this phrase sell you leads and the first agency sits at position 22. What a federal enforcement action found in the bought-lead business, the difference between a bought, shared and generated lead, and why commercial builders search for leads and not for marketing.
More guides are in progress: the residential and commercial splits handled separately, because they are two different businesses.